Kwikscrew

Our client who specialises in plastics was approached by an inventor who was seeking a manufacturer for his new and innovative DIY gadget. The product was to aid in holding multiple screws in position while freeing up your other hand to hold a drill. A particularly difficult exercise when screwing into ceilings or behind pipe work.

The main design of the 3D product was undertaken by external designers, but we were asked to look at the brand and packaging. The aim was to convince the ‘DIY’er and tradesman alike that this is an innovative tool they can’t live without.

Our aim was to give a strong brand presence in store that would compete with other big brands and commands its own shelf space in store. Not only this, we had to show the consumer exactly what the product did quickly. The graphic communication here was key. We opted for strong key lines, a very masculine and hard edged look, using a spot silver and strong silhouette environment shots, rather than photographs which can be lost within text and other products on shelf.