Our client asked us to take their refreshed logo and use it to capture the whole nature of their business, reflecting the magical quality of their products. They also wanted to focus strongly on their heritage to appeal to existing customers, at the same time engaging a new audience. The successful results led to us being asked to apply the branding and style guide across POS, in-store displays, leaflets, box labels, POS merchandisers, swing tags and corporate branding. From this, we were invited to design product ranges: working with Far East suppliers, we're currently developing bespoke ranges in new materials and finishes.
