Flooding for the past few years has been a major problem in the UK. Hundreds of home owners are flooded as rivers burst their banks causing untold damage and distress as well as high insurance claims.
Our client identified a new market potential offering a range of consumer flood prevention products. Whilst the range of products was very unique, including air brick covers, door guards and even toilet plugs to stop blow back, our client wanted to gain strong brand awareness on the shelves.
The aim of the packaging was to create a feeling that this product was essential to the safety of your home. Our approach was to adopt warning messages, using chevrons, bold black and yellow block colours alongside subtle core branding. The intention was to grab the attention of the consumer with the caution messages and deliver key information of each product, with its features and benefits efficiently and concisely so to be understood very quickly.
We developed approximately 10 product lines and applied this approach to each, developing a core style guide that could be applied to any type of pack, brand or merchandising material.